Overcome Your Website Woes and Marketing Mayhem!
FOR IMMEDIATE RELEASE
August 28, 2017
The concept of improving your website and marketing presence can be daunting. Perhaps you have a site that has good bones, but over the years you’ve lost track of your marketing objectives through fragmented and disorganized content. It’s the same sinking feeling you experience when contemplating cleaning out your garage or your basement……you’ve procrastinated for too long and now you’re overwhelmed.
The good news is that if you have a site which was built through a responsive platform like WordPress, many times a full site redesign is not necessary. Perhaps you need a consultant to come in and repackage your content, review your marketing and social media objectives, and help you clear the clutter!
Lisa Thomas, owner and founder of Mid-Atlantic Equestrian Services, thrives on this specific challenge. Since 2002, she has offered a diverse range of professional services to the equestrian industry. Lisa has a business resume that spans two decades in the financial and technology world. Choosing to build upon a freelance career, her equestrian focused business has flourished with clientele ranging from Olympic level riders to small and mid-sized equine focused businesses throughout the country.
Company services include Website, Graphic & Advertising Design, PR, Journalism, Content Management, Event Planning & Coverage, Sponsorship Management and Social Media. Mid-Atlantic Equestrian Services’ portfolio is broad and reflects a wide range of clients including; international athletes Boyd and Silva Martin, FEI level dressage rider Kim Herslow, corporate clients such as Wordley Martin Equestrian, Ocala Horse Properties and Wellington Equestrian Realty. Lisa also works with startup businesses, 501c’s, veterinarians, farriers and competition venues. Her articles have been published in the Chronicle of the Horse, US Eventing Magazine, Elite Equestrian and Eventing Nation and on multiple client blogs.
Regardless of scale or complexity, Mid-Atlantic Equestrian Services has the knowledge and resources to provide a comprehensive project plan within a reasonable budget.
Contact: Lisa Thomas
Mid-Atlantic Equestrian Services
Chasin’ For Chalfin Trail Race Raises Critical Funds for Injured Riders
The Chasin’ for Chalfin Race was originally established to help steeplechase jockey, Jake Chalfin, who was severely injured when he fell at the Blue Ridge Fall Races in Berryville, Virginia in 2010. As a result of his extensive injuries, Jake was paralyzed from the chest down and has faced significant long-term expenses associated with his medical needs.
This year’s race is being held on June 24, 2017, at the beautiful Runnymede Sanctuary, in Coatesville, Pennsylvania. The race has grown over the years and now shares monetary proceeds with other injured individuals riders in need of adaptive equipment, rehabilitation and help with medical costs.
Jake Chalfin, the original beneficiary of the race, sits on the board of Chasin’ For Chalfin, and is very involved in the current organization of this hugely successful event. In a recent chat with Jake, he discussed the history of the event and who this year’s recipients will be of the fundraising efforts.
“The concept of the event started 4 years ago when my fundraising committee wanted to create an annual event to help offset my continued and life long medical expenses related to paralysis. The Chasin’ for Chalfin Runnymede Run was born and became part of the annual Trail Creek Series. Chasin’ for Chalfin is the last race of this 5 race trail series.
“It has become a wonderful and much beloved community event. After the first year we decided that we would dedicate a portion of the funds raised to support other disabled athletes or organizations that provide adaptive sporting opportunities. Last year, we raised money for Kurt Lane, a local young man who was paralyzed in car accident in 2016. With proceeds from last year’s race, we purchased him a handcycle.”
“This year we would like to include both Lee Lee Jones and Paddy Young as additional beneficiaries of this race. We hope that by tapping into the two different spheres of the eventing and racing world that we can really grow this event and raise a lot of money for Paddy and Lee Lee.”
Battle of the Barns Challenges Riders To Compete Without Their Horses!
This year’s run is on Saturday, June 24th, and there’s an extra incentive for area equestrians to spend a morning out of the tack. The race committee has proposed that riders form teams representing their barn, hunt or riding discipline, and battle it out for the best overall average placing in the 5K. Teams will consist of a minimum of 3 members, and the top 3 teams will receive grand recognition for their race efforts, a swag bag of prizes and XC schooling passes from Boyd and Silva Martin! The more runners who attend the race, the more money raised for two of the area’s well loved equestrians who are in need of our help.
Please note that if you’re running in the event with a Battle of the Barns team, you can register online for the race, but you must register your team the morning of the race at the registration table! There is not a section online to register the Battle of the Barn teams.
For those who don’t plan to run or who can't attend in person, there is an option to be involved as a “virtual runner” by pledging financial support for Lee Lee and Paddy online through the registration process. Look for the "fundraising only" and the "virtual runners" section on the registration link at https://www.runreg.com/chasinforchalfin
For more information on the history of the event, please visit http://trailcreekseries.org/chasin-for-chalfin/
To register for the race, please visit https://www.runreg.com/chasinforchalfin
Thank you for your support!
Lisa Thomas Mid-Atlantic Equestrian Svcs.
Photo credits Lisa Thomas, Tod Marks, Jim Graham
The following are samples of ongoing PR, Journalism & Website Content Projects.
Stable View - Aiken, South Carolina
PR & Social Media for 2016 Advanced Oktoberfest Horse Trials
Bi-Line for Eventing Nation
Various articles for clients
Ocala Horse Properties & Wellington Equestrian Realty
Articles and Website Content - targeted for SEO
Boyd & Silva Martin
Website, Blog & Fan Club
Wordley Martin Equestrian Services
Website, Blog, PR, Advertising
Words to Live By
A core portion of our business is rooted in words. Check out the blogs and articles written by Lisa Thomas